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Category Archives: Week2

– Research and write about E4/ Noah Harris


Noah Harris is the man behind the latest E4 identity. Producing wierd and wonderful idents which include a Hotel room which turns into a swamp with sheep and ufo’s flying around. Another shows a giant octopus coming out of a beach hut and a teddy going past fishing in the sand. “It was a case of thinking, ‘it would be amazing to actually do that on set'”- Noah
The yellow pig (above) was a gift given to Noah by his grandma and it features in every ident, linking them all together.


– Research TV

– Research Style guides
– Research TV fonts from Fontsmith

Sketchbook check on 17th March.


– Colour research/ Colour associations

Kuler is a free online application create by Adobe, which allows you to experiment quickly with color variations and browse thousands of themes from the Kuler community. You can upload a picture into Kuler and it will generate a colour scheme from it and give you exact CMYK, RGB and web colour values.
I used this to generate the colours used by TV companies in their graphics
below colours of the BBC- BBC3, BBC2, CBBC, BBC1


Colour associations
Purple- Luxury, creativity, wisdom / profanity, arrogance
Brown- Calm, nature, tradition / dirt, poverty
Black- Glamour, wealth, security / fear, heavy, mourning
Grey- Elegance, respect, neutrality / pollution, dullness
White- Purity, light, hope / coldness, emptiness
Green- Nature, peace, good luck / illness, envy, greed
Blue- Clean, calmness, intelligence / coldness, depression
Pink- Femininity, love, fun / weakness, inhibition
Red- Excitement, warmth, passion / aggression, danger, war
Orange- Warmth, happiness, energy / warning, frustration
Yellow- Friendliness, confidence, summer / hazard, cowardice

– Received email reply from DixonBaxi. Click HERE to read.
– Finish Five research

– Portfolio building
– Email questions to DixonBaxi about 5 rebrand at