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Tag Archives: idents

– Continue making idents
Sketchbook check


Found a really good ident for Sky 1,2 and 3 which would work really well with Gusto. All 3 channels share the same idents, but change the animation and colour. Notice how they use solids for Sky1, Liquids for Sky2 and particles for Sky3.

Behind the scenes

DoP: Tim Green
Art Dept: Department Purple
Post Production: MPC
Music & Audio: Freefarm
Producer: Sharon Kersley
Concept & Design: Jon Yeo, Andi Granger
Directors: Jon Yeo, Andi Granger

– Film and take pictures at a local fun fair at night and during the day
– Buy raspberry (pink) jelly, wind up teeth, sweets etc. for other idents

Get Sky TV fitted at home! yay

– Research idents


Inspirational idents for Italian TV channel Cult. Created by Superelectric (Henk Loorbach) & Andre Maat . Blog link


In 2007, Proud Creative created a new identity for Welsh channel S4C. The theme of the idents were to show the magnetism of the Welsh society, represented by large amounts of objects gathering in one place, such as shopping carts at a grocery store, and golf carts at a golf course. These were mostly created by using thick fishing wire to pull the items together (rubbing them out afterwards), watch behind the scenes video.

Later that year, Minivegas helped to create a new set of idents, featuring live rendered dynamic elements which react to the voice of the continuity announcers so that each one is unique. These included lights flashing on and off in a lighting shop and cranes moving up and down.
All of the S4C idents are really interesting and unique, I think they among the best on TV at the moment. They’ve given me some ideas for when I create my own idents for Gusto.

– Research and write about E4/ Noah Harris


Noah Harris is the man behind the latest E4 identity. Producing wierd and wonderful idents which include a Hotel room which turns into a swamp with sheep and ufo’s flying around. Another shows a giant octopus coming out of a beach hut and a teddy going past fishing in the sand. “It was a case of thinking, ‘it would be amazing to actually do that on set'”- Noah
The yellow pig (above) was a gift given to Noah by his grandma and it features in every ident, linking them all together.

– Create TV mindmap
– Read through
– Search for related books on the internet- found